ATPCO teams up with Routehappy for pricing and amenity data alignment
Thursday, 24 Apr, 2017
0
Global airfare distributor ATPCO has partnered with Routehappy to elevate the flight search experience to consumers by integrating Routehappy’s cabin amenity data.
The partnership effectively integrates both companies’ products, aligning ATPCO’s fare and ancillary data with Routehappy’s merchandising content platform.
The collaboration will comprise multiple product alignments, starting with integration of ATPCO’s Optional Services Industry Sub Codes into Routehappy Hub.
This allows airlines and distributors to consistently display any ancillary product in a more visual and consumer-friendly way, the companies said.
These cover a wide range of ancillary products including premium cabin upgrades and checked bags.
"ATPCO is embarking on a transformation that embraces the needs of airlines to remain highly differentiated across all distribution models," said ATPCO CEO Rolf Purzer.
"Routehappy has made innovative achievements in rich content merchandising. So combining the depth, reach, and reliability of ATPCO’s fare and ancillary data with the Routehappy Hub was a logical next step for us."
Routehappy and ATPCO plan to further expand with the integration ATPCO optional services and branded fares within the Routehappy Hub platform.
Routehappy CEO Robert Albert said: "Given that airline ancillary revenue is growing in the billions of dollars each and every year our partnership presents a huge opportunity for airlines and distributors."
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
Airlines suspend Madagascar services following unrest and army revolt
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airbnb eyes a loyalty program but details remain under wraps
Air Mauritius reduces frequencies to Europe and Asia for the holiday season