Auckland tempts Australians with short breaks
A campaign to lure Australians to Auckland during the shoulder season has been launched through trade and online channels.
The campaign – a collaboration with Tourism New Zealand – is closely aligned with the New Zealand 100% Pure You marketing campaign activity in Australia.
The campaign uses a mix of trade channels and partners including Qantas Holidays, Air New Zealand and online travel agencies expedia.com.au and lastminute.com.au.
Australia is Auckland’s largest visitor market with more than 600,000 trans-Tasman visitors holidaying in the city last year.
The campaign is being run by Auckland’s regional tourism organisation, the council-controlled Auckland Tourism, Events and Economic Development Ltd (formerly Tourism Auckland).
Tourism manager Lynette Murray said the campaign was aimed at getting more Australians to see Auckland as a great short break holiday destination.
Ian Jarrett
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