Australia signs multi-million pound deal with youth travel specialist

Wednesday, 17 Sep, 2013 0

Denise Von Wald, Tourism Australia’s new regional general manager UK /Northern Europe, who started this week, with John Constable, CEO of STA Travel

Tourism Australia has signed a new global partnership with youth travel specialist STA Travel worth £6 million over three years.

The tourism authority said the youth segment continues to be "hugely important" for Australia, with the UK market "particularly important".

In the 12 months to June, 46,131 Working Holiday Visas were granted in the UK, an increase of 10% over the previous year.

"This was off the back of the highly successful Best Jobs in the World campaign that we ran with STA to promote the Working Holiday Visa," said a Tourism Australia spokesperson. "We’re now looking to build on this success."



 

profileimage

Linsey McNeill

Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...