Australia signs multi-million pound deal with youth travel specialist
Denise Von Wald, Tourism Australia’s new regional general manager UK /Northern Europe, who started this week, with John Constable, CEO of STA Travel
Tourism Australia has signed a new global partnership with youth travel specialist STA Travel worth £6 million over three years.
The tourism authority said the youth segment continues to be "hugely important" for Australia, with the UK market "particularly important".
In the 12 months to June, 46,131 Working Holiday Visas were granted in the UK, an increase of 10% over the previous year.
"This was off the back of the highly successful Best Jobs in the World campaign that we ran with STA to promote the Working Holiday Visa," said a Tourism Australia spokesperson. "We’re now looking to build on this success."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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