Australia, Singapore in World Economic Forum tourism top ten
GENEVA – Switzerland, Austria and Germany have the most attractive environments for developing the travel and tourism industry, according to the third annual Travel & Tourism Competitiveness Report, released by the World Economic Forum.
France, Canada, Spain, Sweden, the United States, Australia and Singapore complete the top ten.
This year’s report, published under the theme of “Managing in a Time of Turbulenceâ€, reflects the many difficulties the industry currently faces, which must be overcome to ensure strong sectoral growth in the future.
This is particularly captured by the topics covered in the analytical chapters, exploring issues such as the impact of oil prices on the tourism industry, the importance of price competitiveness for attracting tourists, and the extent to which the TTCI explains differences in travel intensity between countries.
“Our study aims to measure the factors that make it attractive to develop the travel and tourism industry of individual countries,” said Jennifer Blanke, senior economist of the World Economic Forum’s Global Competitiveness Network.
“The top rankings of Switzerland, Austria, Germany, France and Canada demonstrate the importance of supportive business and regulatory frameworks, coupled with world-class transport and tourism infrastructure, and a focus on nurturing human and natural resources for fostering an environment that is attractive for developing the travel and tourism sector.â€
Thea Chiesa, head of aviation, travel and tourism at the World Economic Forum, said, “To thrive, or even survive, in this period of uncertainty and change, both the travel and tourism industry, and destinations themselves will need to approach the challenges in a holistic and systemic manner.
“This would allow innovative ideas to emerge, new directions to be taken, new alliances to be forged and profits to be reaped.
“This comprehensive approach to travel and tourism competitiveness taken in the report aims to contribute to this discussion,†Chiesa added.
Highlights of the report can be found at
http://www.weforum.org/pdf/TTCR09/TTCR09_Highlights.pdf
Ian Jarrett
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