BA partnership to enhance hearing-impaired passenger service
British Airways has teamed up with Signcode UK to enhance service for hearing impaired passengers.
It has rolled out new signed video content containing helpful travel information available to customers for both pre-travel and on board.
Signcode UK helps ensure equal access to information, products and services for the deaf and hard-of-hearing community.
It specialises in translating key information into signed videos including British sign Language.
BA has collaborated to produce signed videos which can be accessed either via a link or unique QR code.
The first video for viewing pre-travel information is on ba.com.
It offers a comprehensive overview of British Airways’ service throughout the entire journey, including booking, the airport experience, onboard services and in-flight entertainment.
It also includes a BSL introduction from Fredrick Da Costa, British Airways’ first deaf customer experience agent who uses BSL as part of his role.
A second video, available by the end of 2023, focuses on onboard safety features and procedures.
This video will be accessible on ba.com and via a QR code that British Airways Mainline cabin crew will have on their mobile devices on board.
Carrie Harris, BA’s Director of Sustainability, said: “We are proud to partner with Signcode UK to further improve our accessibility offering for our deaf and hard of hearing customers. “
Videos will be available in British Sign Language (BSL) and American Sign Language (ASL).
BA is exploring the option to expand into other languages such as Spanish.
In addition to the Signcode UK partnership, the airline supports customers who are deaf or hard of hearing through a minicom system.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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