BA signs marketing deal with top British golfer
British Airways has signed up British golfer Justin Rose as its Official Global Airline Partner.
It has agreed an exclusive three-year partnership with Rose, the world’s number three golfer.
Under the deal, the South African-born English professional will support BA’s global marketing activity, making personal appearances, helping with media and PR, internal engagement and supporting Flying Start, the airline’s charity partnership with Comic Relief.
He will wear the BA logo on his shirt collar, starting with the first Major of the season, the US Masters taking place in Augusta this week.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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