Baby boomers will change future travel
The baby boomers now coming of age are not only going to provide a boost to travel, but also change its nature, says Brad Edmondson, a vice president at ePodunk. com who specializes in the effects of population change. “The baby boomers are now pushing into their late 50s and early 60s, an age when couples have launched their own children and are now looking forward to slowing down and doing more travel,” Mr Edmondson told TravelMole. For travel agents, the baby boomers — who are often defined as the almost 79 million Americans born between 1945 and 1964 — could provide some good and bad news. For one thing, they may be more inclined to book travel via the internet. Said Mr Edmondson: “Baby boomers with the highest amount of discretionary income tend to be very comfortable about using the internet. They tend to have jobs where they have to do a lot of research before making decisions.” On the other hand, baby boomers want the type of information that travel agents can supply. And many have higher incomes. “What I’ve been hearing recently from people in the travel industry is that the people who are selling these three and four thousand dollar trips have gotten a lot more demanding. They’ll buy things, but only after being convinced they’re getting good value,” Mr Edmondson said. His Ithaca, N.Y.-based company provides in-depth information about more than 25,000 communities around the country. Listings also include information about thousands of parks, museums, historic sites, colleges, schools and other places across America. His other piece of advice to travel agents and others : “A lot of people have to adjust their misconceptions about what a 60-year-old is interested in and what a 60-year-old is capable of, physically. “ To illustrate, he points out that Rolling Stones singer Mick Jagger and glamorous actress Lauren Hutton are both 60 years old.
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