Backpacker industry unites in New Zealand
AUCKLAND – The New Zealand backpacking industry has re-launched a membership-based industry body, to be known as NZBackpack.com.
For the last few years a small group of six operators have kept a marketing group together with a view of developing ultimately into an industry association.
At the heart of their efforts was a partnership with The Reserve Group to develop a new backpacker portal (NZBackpack.com) for New Zealand. These six members acted as a caretaker board and underwrote the re-launch.
Now, with more than 30 members signing up, a 10 member board has been elected.
The board is chaired by YHA New Zealand manager, marketing and sales, Daniel Shields.
The group will work with Tourism New Zealand on a new global backpacking campaign, entitled “Go All The Way”, to be launched initially in Australia toward the end of August.
Board member Dan Roberts of Xebidy,com said, “At the end of the day we need to be working together as an industry with the purpose of maintaining New Zealand as a premium backpacker destination both in terms of the amazing things we have to offer and the quality of our offerings; as well as telling the world how bloody good we are.â€
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive