Balcony promotion leads Princess campaign
Tuesday, 23 Dec, 2009
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A multi-million trade marketing push by Princess Cruises for the peak wave booking period is to break on December 28.
Price cuts of up to £800 per couple will be available together with offers of up to $200 per couple free onboard spending money.
Passengers can pay as little as £60 for an upgrade from an ocean view to a balcony cabin on a nine-night Caribbean fly-cruise on Emerald Princess.
Upgrades from a balcony cabin to a mini-suite start at £95 per person.
The incentives come as the US line seeks to build on a 10% rise in UK business this year.
Head of brand marketing Pieter van der Schee said: “As the market is changing, many passengers now expect a private balcony with an outside view as standard.
“Balcony staterooms have become much cheaper and we are expecting a record number of bookers in the key Wave period to take advantage.
“Our ‘Princess Sale’ will see massive price reductions on 28 December, making cruising even better value than ever before.
The offers available are:
- Prices cut by as much as £800 per couple on Grand Princess sailings from Southampton, plus passengers receive up to $200 per couple free onboard spending money. Cruises to the Med start at £1,269 per person for 14 nights, with upgrades from an ocean view to a balcony cabin for starting at £175pp, including $200 free onboard spending money per couple. A seven-night Iberia cruise starts at £649 per person.
- On every 14-night Grand Princess cruise from Southampton to the Mediterranean, passengers can choose from free car parking or free coach transfers to and from the ship.
- Ruby Princess fly-cruises in the Mediterranean in summer 2010 have prices cut by up to £400 per cabin. The 12-night cruises on Princess’s latest superliner lead in at £1,399pp with up to $200 per couple free on board spending money.
- Princess is waving supplements for regional flight departures to Caribbean fly-cruises onboard Sea Princess in winter 2010/11 with flights available from nine UK airports. There are price reductions of £750 per couple plus $200 per couple free on board spending money. Fifteeen-night fly-cruises start at £1,469pp.
- Many more cruises will have prices reduced, including cruises to Scandinavia from Southampton, as well as fly-cruises to the Far East, Australia, New Zealand, Hawaii and Alaska. Nine-night Alaskan fly-cruises will be reduced by up to £1,000 per couple, with prices starting at £1,199 per person with up to $200 per couple free onboard spending money.
by Phil Davies
Phil Davies
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