Balearics flag agent collaboration as ‘2021 season starts today’
Balearic tourism chiefs have said 2021 ‘begins today’ as they stressed how a collaborative effort was needed to rebuild tourism from the UK.
Minister of Tourism Iago Negueruela said the islands – Menorca, Ibiza, Mallorca and Formentera – must ‘work together’ to engage with British travel agents and the wider industry.
Speaking at the virtual World Travel Market today, he described how 2021 will be a ‘crucial season’.
"We’re ready for it, the island councils are ready for it," Negueruela said.
"In active collaboration with the sector as a whole, we’re busy getting ready for the hugely important 2021 season and we have every faith in a recovery for the British market which is so important for our islands.
"We’re getting ready in coordination with the different island councils and we need to work together and act as one when engaging with the sector.
"This includes working jointly with the main British agents to ensure a recovery of the tourism sector in this crucial 2021 season.
"For us, 2021 begins today. For each one of our islands, today marks the beginning of how we intend to bring tourism back to the Balearic Islands."
Negueruela stressed that safety protocols are in place as he highlighted how businesses ‘have managed to stay on top of the circumstances’.
The same applies to its tourism workforce and trade unions that have ‘stood up and played their part’, he said.
"It’s clear that each of our islands is important to the British market and each one caters to a different type of tourism," he added. "That’s why each island is developing its own strategies."
Yet the overriding strategy was one of ‘institutional collaboration’, he said, at a time when health is at the ‘forefront of people’s daily lives’.
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