Basketball star brings heat to Miami tourism
Can a much-sought National Basketball star help tourism? In the case of Miami, it’s already happened.
LeBron James of the Cleveland Cavaliers announced he was leaving for the Miami Heat. The immediate result:
—The reservations team at the Fountainebleau Resort in Miami Beach says they’re getting asked about packages that include Heat tickets, according to AFP.
—Prime 112 says athletes, sportscasters and regular diners want to know if they’ll still be able to get tables at the South Beach restaurant that’s bracing for even more popularity with celebrities.
—Real estate agents say James’ move drove up the price of at least one condo near the AmericanAirlines Arena, and home buyers want Heat tickets as part of the deal.
The star already has a snack named for him: the "Le-Brat James" bratwurst at the Shake Shack in South Beach.
By David Wilkening
David
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