BC Getaways on rise
Traditional 7-10 day trips continue to be popular in British Columbia, but short weekend getaways are also growing in popularity, according to Maria Greene, North American sales manager for Tourism British Columbia.
“Visitors are increasingly looking for value-added and experiential components to traditional tours offered by group tour operators,” she said.
Another trend in the area is more active seniors looking for experiential travel. Ms Greene said:
“The FIT market is also growing because we have a vast variety of tourism product to offer these travelers.”
Tourism BC targets 3,000 travel agents in the US in a direct mail program three times a year.
“There appears to be less reliance on travel agents in the close-in markets and a greater use of bookings through agents in the longer haul markets,” said Ms Greene.
She said the BC market is slowly recovering from a slowdown over the past two years and is seeing “conservative” growth in numbers of US visitors.
Report by David Wilkening
David
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