BC Getaways on rise
Traditional 7-10 day trips continue to be popular in British Columbia, but short weekend getaways are also growing in popularity, according to Maria Greene, North American sales manager for Tourism British Columbia.
“Visitors are increasingly looking for value-added and experiential components to traditional tours offered by group tour operators,” she said.
Another trend in the area is more active seniors looking for experiential travel. Ms Greene said:
“The FIT market is also growing because we have a vast variety of tourism product to offer these travelers.”
Tourism BC targets 3,000 travel agents in the US in a direct mail program three times a year.
“There appears to be less reliance on travel agents in the close-in markets and a greater use of bookings through agents in the longer haul markets,” said Ms Greene.
She said the BC market is slowly recovering from a slowdown over the past two years and is seeing “conservative” growth in numbers of US visitors.
Report by David Wilkening
David
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025