‘Better value’ domestic holidays show rise in bookings
UK holidaymakers are looking closer to home for their breaks this year, according to self-catering specialist Hoseasons.
With the pound reaching yet another low against the euro – raising the cost of holidays in the eurozone – Britons appear to be looking for better value breaks at home.
Hoseasons claims like-for-like holiday bookings for the UK are up 30% so far on 2007 figures.
Short breaks are most popular, representing almost half of Hoseasons recent sales – especially last minute bookings, with more than 40% of breaks being booked less six weeks before departure.
Online sales – now accounting for nearly half the company’s business – have seen the largest increase.
Daily statistics show a rise of between 50% and 100% in bookings in comparison to the same dates last year – with traffic levels representing on average acquisition of a new visitor to the website every two seconds.
Hoseasons chief executive Richard Carrick said: “Our recent booking figures support how attractive the UK holiday market has become to native holidaymakers, both in terms of value for money and diversity of accommodation.
“Standards have been significantly enhanced and the variety of holidays on offer is vast.
“What’s more, the trend in short breaks reflects a growing desire amongst holidaymakers to take UK holidays as a green, hassle-free alternative to flying overseas.
“We expect to see an even larger increase in sales over the coming months as people look to find great value, quality accommodation at home.â€
by Phil Davies
Phil Davies
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