Bhutan marks 50 years of tourism
Bhutan’s Department of Tourism unveiled a major campaign commemorating 50 years of tourism in the Kingdom.
It officially welcomed its first tourists back in 1974.
A host of events have kicked off and will run through the year, culminating on December 17, 2024, in honour of Bhutan’s National Day.
Since the very beginning, Bhutan embraced a policy of “high value, low volume” tourism, and has remained committed to sustainable tourism.
Bhutan tourism has steadily welcomed more travellers over the years, with a peak in 2019 at around 320,000 guests annually
Bhutan is the only country to implement a Sustainable Development Fee (SDF) for all guests, which is currently charged at USD 100 per adult, per night.
The funds from this go towards various initiatives in environmental protection, cultural heritage, and free health care and education for all.
“We are immensely proud to celebrate 50 years of Bhutan tourism. We look forward to a future where sustainable tourism continues to enrich our nation a,” said H.E. Tshering Tobgay, Prime Minister of Bhutan.
It plans a series of activities throughout the campaign period including:
Tourism Awards: Bhutan’s first ever tourism awards will be held in August, celebrating excellence and innovation in Bhutan tourism.
TedX Talk: Featuring multiple speakers from Bhutan discussing topics related to tourism through the years, sustainability and future projects.
Global Embassy Events: Hosting events at Bhutanese embassies worldwide, inviting media and travel trade to learn about Bhutan’s past and future tourism.
Industry Collaboration: Other initiatives include launching new itineraries and the introduction of a loyalty program.
“This celebration is a tribute to all guests who have visited us, and everyone who has contributed to our tourism sector,” said Namgyal Dorji, Minister of the Ministry of Industry, Commerce and Employment.
Related News Stories:
Related News Stories: “At Night I Pray, If I Stepped On Any Ants ... - SUITCASE Magazine How to Plan the Perfect Luxury Trip to Bhutan, According to a Travel ... Bhutan Celebrates 50th Anniversary Of Opening Its Borders To ... Bhutan's 50-year quest for sustainable visitation – Replay and ... Ngultrum - 50 Years of Sustainable Tourism ?? The blessing ... Department of Tourism,... - Department of Tourism, Bhutan Bhutan tourism celebrates 50 years | Luxury Travel Magazine Ngultrum - 50 Years of Sustainable Tourism ?? The blessing ... Celebrating 50 years of tourism Bhutan is set to host a special India ... Celebrating 50 Years of Bhutan Tourism: A Journey of Discovery ...
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.































Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
In Italy, the Meloni government congratulates itself for its tourism achievements