bmi to go completely no-frills at East Midlands Airport
bmi announced today that it is to go completely no frills at East Midlands Airport.
A major business review means that from November all of the carrier’s scheduled services from the airport will be operated by its budget subsidiary bmibaby.
bmi said it will announce on Thursday (1 Aug) which of its routes will be taken over by bmibaby – but it looks inevitable that at least one bmi route will be dropped completely as a result of the changes.
bmibaby had earlier announced that it will add six new routes from the start of the winter timetable, but bmi currently operates seven services from East Midlands Airport; Amsterdam, Belfast, Brussels, Edinburgh, Glasgow, Jersey and Paris.
bmibaby currently serves nine destinations from the airport; Barcelona, Dublin, Faro, Ibiza, Malaga, Murcia, Nice, Palma and Prague.
In addition, at Cardiff International Airport, its second UK base, bmibaby will serve an additional nine destinations with a fleet of two dedicated Boeing 737 aircraft from 27 October.
Chief executive Austin Reid said: “A window of opportunity clearly exists for us to grow and develop the low cost part of our business at a time when the industry faces considerable competition and lower fares.
“The development of the bmibaby network at East Midlands Airport and its new Cardiff International base will provide us with a sound foundation on which to build our future growth and reputation in this important market. We have always maintained that we will compete vigorously in a wide range of markets, both the full service and low cost sectors. Our announcement today and the recent one way fare initiatives offered by our full service airline, show beyond doubt that we have a sound business strategy for us to continue to be a highly competitive force.”
See our previous stories:
26 Jul 2002 :bmibaby to serve nine destinations from Cardiff
04 Jul 2002: Cardiff named as second bmibaby base
17 May 2002: Confusion reigns over location of East Midlands Airport
07 May 2002: No-frills consolidation is ‘inevitable’ says analyst
29 Apr 2002 bmibaby md dismisses analyst’s criticisms
17 Apr 2002: bmibaby to have second UK base
Plus see our review of the bmibaby.com website
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