Brand USA taps Marriott as official hotel partner for ‘United Stories’ campaign
Brand USA has tapped Marriott International as official hotel sponsor for the marketing agency’s latest inbound marketing campaign.
Marriott is checking in for United Stories, which aims to inspire travelers to visit the US through visual storytelling efforts.
The campaign, which launched earlier this year, showcases human stories of the people and places across the US, following the journeys of content creators, storytellers, and influencers.
"Marriott’s strong international brand recognition makes them an ideal partner to expand the reach of this campaign," said Tom Garzilli, chief marketing officer of Brand USA.
"Our partnership will help deliver these inspiring stories to an even larger population of international travelers, extending the United Stories campaign to millions of people around the world."
Marriott’s recently rebranded guest loyalty program Bonvoy will be integrated within the United Stories campaign to generate awareness of the program as Marriott hosts the featured influencers and content creators at hotels across the US.
The United Stories mobile content lab launched in January this year and has so far traveled to nine US states and territories, from Alaska to Puerto Rico.
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