Bresh named VisitBritain’s regional director Europe
VisitBritain has appointed Laurence Bresh as its regional director for Europe.
Bresh, formerly the organisation’s general manager for marketing England, will now oversee operations at 18 European offices.
Said Bresh: “I’m absolutely delighted to have been offered this role. Our European region still accounts for half of the incremental spend VisitBritain delivers for the UK. There are some exciting prospects ahead for inbound tourism in both mature and emerging markets and I look forward to working closely with our excellent European team, as well as the industry and the tourist boards across Britainâ€.
Bresh was responsible for the England Rocks! And Storybook England campaigns and also managed VisitBritain’s tourist information strategy and the development of the site enjoyEngland.com
By Dinah Hatch
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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