British Airways retains title of UK’s top ‘superbrand’
British Airways has retained its title as the UK’s leading ‘Superbrand’, beating more than 1,500 companies to stay at the top of the annual consumer rankings.
Virgin Atlantic joined Dyson as a new entry in the top 20 most popular big brands, a list based on an annual survey of 2,500 British consumers carried out by the Centre for Brand Analysis.
Stephen Cheliotis, chief executive of The Centre for Brands Analysis and chairman of the Superbrands Council, said: "British Airways retaining number one spot is a great example of a much-loved traditional brand that has also refreshed, refocused on innovation and invested to remain attractive and relevant. It is winning out while newer innovators, such as Google, go in reverse, as the shine comes off."
Consumer Superbrands 2015
1. British Airways
2. Rolex
3. BBC
4: Microsoft
5. Nike
6. John Lewis
7. Gillette
8. Mercedes-Benz
9. Kellogg’s
10. Apple
11. LEGO
12. Andrex
13: Boots
14. Dyson
15: Coca-Cola
16: Fairy
17. BMW
18. Google
19: Haagen Dazs
20. Virgin Atlantic
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Marginal increase for New York City tourism in 2025
Hands In, UATP join forces for airline multi-card payments