Butlins opens first £10m hotel
Butlins has opened its first resort property, the Shoreline Hotel, at its site in Bognor Regis.
The £10 million property is being heralded by the company as “a new era of contemporary and sophisticated accommodation”.
With 160 non-smoking rooms, Shoreline Hotel offers three grades of rooms. Top of the range are Nelson’s Staterooms offering reserved parking facilities, flat-screen TV, king-size bed, leather sofa and armchair, bathrobes and slippers.
Rates for standard rooms start at around £79 a night for a family of four, on a room only basis, based on a minimum stay of three nights.
The new hotel’s facilities include all-day check-in, room service, an English bistro restaurant, cocktail bar, landscaped gardens, leisure space and greater privacy, bedrooms with wide screen TV screens and integrated accommodation for children, as well as sea views in most rooms.
Guests staying at the Shoreline Hotel can stay for three, four, or seven night breaks.
Butlins operations director Richard Bates said: “£10 million has been invested in the Shoreline Hotel to create a unique balance of contemporary style to Butlins.”
Report by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airlines suspend Madagascar services following unrest and army revolt
Airbnb eyes a loyalty program but details remain under wraps
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026