Caravan Club rebrands to reflect ‘motorhome’ generation
The Caravan Club has added motorhomes to its name in a bid to inspire new generations to experience the adventure of travel in the great outdoors.
The 110-year-old club’s membership has more than one million caravanners, motorhomers and trailer tent owners across the UK.
Chairman Grenville Chamberlain said the name change was an ‘exciting and historic moment’.
"While the heart of our community remains the same, our new name reflects how our membership has changed and grown," he said.
"We will focus on developing pioneering new ideas and services which share our expertise, inspire and welcome everyone to the freedom of exploring and enjoying adventures in the great outdoors. That’s why we are also upgrading facilities across our entire site network including wi-fi on every single site by the end of this year and expanding our worldwide travel options."
Harvey Alexander, director of marketing, added: "We already offer service and facilities for whichever way our members chose to travel by caravan, motorhome or trailer tent and our new name reflects the fact that four out of 10 new members are now motorhome owners.
"We know that members’ outfits, hobbies and interests are becoming more varied so we will be working doubly hard to reflect, support and highlight those opportunities and to open people’s eyes to the possibilities of the adventures available by caravan and motorhome."
The announcement came with the launch of a report which predicted more than 16 million caravan, motorhome and camping trips will be made next year – the highest since 2006.
In the next five years the number of trips taken will increase by 400,000, according the Caravan and Motorhome Club Inspiring Adventure Report.
The Club is also expecting the number of caravans and motorhomes in the UK to rise from 755,000 in circulation today to top more than 800,000 for the first time by 2022.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
United Airlines to be the sole US airline to fly to Bangkok and Ho Chi Minh City from October
Iberia adds new US, Latin America routes
Airbnb eyes a loyalty program but details remain under wraps
RX launches WTM Spotlight with an inaugural event in Saudi Arabia
What’s new on Route 66 in Arizona