Center Parcs launch biggest online campaign ever
Hi, thought you might like this for online today or tomorrow. i.e Center Parcs is all set to embark on its biggest online campaign ever as online bookings becoming ever more popular. Nick
Center Parcs to launch biggest online display and pay per click campaign
Center Parcs is launching its biggest online spend to date with a pay per click and online display campaign, through Golley Slater Digital.
The media strategy targets Center Parcs core audiences through a range of mainstream, life style and press websites.
“The online campaign is fully integrated with Search, TV and offline but will hold the main focus of spend and leads creative direction”, says John Kinder, Managing Director of Golley Slater Digital.
“This is a tailored data driven approach and is the largest online campaign by Center Parcs to date”, says Kinder. “It is a further shift in marketing spend to online and echoes the trust advertisers have in digital as a quantifiable source of revenueâ€.
The creative, also designed and developed by Golley Slater, targets Center Parcs key audiences. “It demonstrates the large and diverse range of activities available at Center Parcs and the environment in which they are set, says Kinder. “These key environments simultaneously match the separate creative routes, which in turn match key Center Parcs customer segments”, adds Kinder.
The online and Pay Per Click campaign breaks on 14 Jan. Websites where the banner ads will appear include MSN, Yahoo, Virgin, Trip Advisor, Last Minute, Net Mums, Ask a Mum, Time Out, Evening Standard, Bounty, Teletext, AOL, Take The Family, Raising Kids, Weather.co.uk etc.
Ends. 7 January 2009.
Contact; Nick Brown at Golley Slater on 07778 170609
Reader Contribution
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Strike action set to cause travel chaos at Brussels airports
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent