Club Med flourishes in tough times
SYDNEY – Club Med Australia has reported a resurgence in the FIT sector – particularly families, outbound from Australia.
The all-Inclusive holiday concept has trended upwards from all Australian states, despite most tourism and hospitality sectors trending down in the second half of 2009 – the reporting period being from May 1 – October 31, 2009.
Club Med said the good result came on top of a strong first half, which saw increased growth of the FIT sector.
“Families are recognising a Club Med holiday allows them to budget, pre-pay in Australian dollars, and more importantly, stick to that budget on holiday, because it is all included, so there can be no nasty surprises at the end,†says Gwenola Hanaut, marketing manager for Club Med Australia
“There is no doubt that everyone, including businesses and MICE, have adopted a more conservative attitude in 2009,†she added.
“One very pleasing aspect is that we have grown the actual number of bookings too, so we have been introducing new family groups to the Club Med concept in a very tough trading environment.â€
Outstanding resorts in 2009 have been Bali, where Aussies top the arrivals charts, and a resurging Bintan Island in Indonesia – possibly due to increased air access from Australia, a major refurbishment program in 2008 and relative political stability in the region.
Phuket is recovering, helped by new air services from V-Australia and Pacific Blue, plus ramped up Jetstar services in 2010.
Ian Jarrett
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