Club Med report finds ski holidays are part of fitness drive
Ski holidays are becoming less about indulging on raclette and hot chocolate and more about fitness and wellbeing, according to research by Club Med.
The all-inclusive operator’s 2016/17 ski study found nearly half (46%) of respondents admit to ramping up their fitness regimes in the run up to their 2016/17 ski trip.
Just over 1 in 10 (13%) go as far as changing their diets before hitting the slopes, and nearly all skiers (95%) see their snow holiday as a chance to get their exercise in.
Two thirds (68%) said the availability of spa/wellness facilities is important to them when deciding which resort to go to, and 35% say they’ve previously made use of wellness offerings during past ski holidays.
The findings were from a survey of 1,002 adults in the UK.
"Our 2016/17 Ski Report findings show an increasing demand for ski holidays to be all encompassing, providing action and excitement alongside wellness, relaxation and health," said Estelle Giraudeau, Club Med UK managing director, UK, Ireland and Scandinavia.
"This is also reflected in our holiday bookings, with people enquiring about the different service facilities available, for example spa availability, as well as activities for non-skiers to re-charge and people at the resorts demanding gym classes to be available after ski classes have closed.
"We can only see this getting more important over time as people have a desire to take care of their health and wellbeing."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports