Collette keeping it all in the family
Collette says its Family Vacations launch late last year was so successful it has expanded departures and added more guaranteed departure dates.
“Collette’s decision to enter the multigenerational travel market was based on market trends, specifically travelers in the 50-plus age range who wanted an affordable family vacation,” said Eric Welter, senior vp of marketing.
He said the new offering of “Explore the World Together” — matched child rates at 30 to 50 percent off adult rates — is resonating with travel agents and their clients.
The Collette Family Vacations product line includes nine domestic and international journeys especially designed for families.
The new brand is supported with its own micro-site and brochure.
The product is designed to offer the ease and convenience of an escorted tour but to be specifically geared toward parents and grandparents traveling with children. Components of the new brand include family-friendly hotels and activities, and itineraries designed to keep all generations engaged.
While Family Vacations is its own distinct brand within the Collette family of brands, travel agents can take advantage of such shared services as complimentary round trip home-to-airport transfer service on all air-inclusive tours; and other commission perks.
By David Wilkening
David
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