Cook reveals details of business review as share price plunges
Thomas Cook today confirmed that the "fundamental review" of its business, announced to the City yesterday, will focus exclusively on its product mix.
It is not believed to be looking at job cuts although these have not been ruled out by the company.
Thomas Cook's share price plunged 28% after its warning that full-year profits will be £60 million lower than expected. It blamed the squeeze on consumer spending and political upheaval in the Middle East and North Africa.
However, today a spokeswoman for the company said it was looking more closely at its business model and more specifically at whether it is offering customers the right sort of holidays.
"The fundamental review will focus on product mix," she said. "It is looking at where the business is positioned and where it needs to be positioned now, next year and in a few years time."
She said Cook would be looking at whether it has "the right balance" of differentiated products. "For example, has it got enough all-inclusive, enough luxury product and the right holidays that people want to buy."
Further details will be announced at the company's third quarter trading update in August, although the spokeswoman said the review was likely to continue beyond the summer.
By Linsey McNeill
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
TAP Air Portugal to operate 29 flights due to strike on December 11
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Airbnb eyes a loyalty program but details remain under wraps