Crystal becomes first luxury cruise line as ASTA Platinum level partner
Crystal has agreed a new Platinum Level Partnership with the American Society of Travel Agents (ASTA), and becomes the only ASTA Platinum luxuru cruise line.
With the partnership Crystal can participate in annual ASTA events, including the Global Convention which brings together trade professionals from more than 100 nations.
"We are honored to partner with ASTA in their global efforts to advocate for travel professionals as we all work toward the common goal of growing the global travel and exploration market," said Crystal’s CEO and president, Edie Rodriguez.
Agent-cruise line engagement is more important than ever for Crystal as it rolls out new product offerings including Crystal Yacht Expedition Cruises, Crystal Luxury Air and Crystal River Cruises.
The closer affiliation with ASTA allows agencies of all sizes globally to easily access information from Crystal via ASTA’s comprehensive marketing initiatives.
"We are proud to welcome Crystal as our newest Platinum level supplier partner. This partnership is a win-win – it helps ensure our members have the tools they need to sell more Crystal Cruises while supporting ASTA’s mission to represent the travel agency community at all levels of government, within the travel industry and before the traveling public," said Zane Kerby, ASTA president & CEO.
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