Crystal expands UK trade team with newly created position

Wednesday, 04 Mar, 2026 0

Luxury line Crystal has expanded its sales team with the appointment of Holly Glazer in a newly-created role of business development specialist, UK & EMEA.

Glazer starts at Crystal later this month and brings years of experience to further support the line’s trade partners.

She joins from Audley Travel where she was a senior trade sales executive, managing a large portfolio of agents, and supporting the function of the trade sales and partnerships team.

She has also held positions at American Express and Four Season Whistler.

Glazer will be responsible for driving new growth across UK and EMEA markets by unlocking new distribution opportunities, and developing new travel partner accounts.

Based in the UK, she will report to Luke Smith, Crystal’s VP, Trade Sales UK & EMEA.

“We are delighted that Holly will be joining the team in this newly-created role that will help support agents as they start their journey with Crystal and continue to grow their business,” Smith said.

Glazer added: “With my background in luxury travel, I am genuinely thrilled to be joining the Crystal team. I’m looking forward to playing my part in contributing to the ongoing growth of the business.”



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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



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