CSI Media launch the Travelonly.co.uk newsletter
CSI Media, are officially launching a new newsletter aimed at giving over 100,000 opted in consumers the very best deals to specific locations around the world.
The Travelonly newsletter is designed to offer the very best destination specific special offers for a variety of different types of holiday. The key to the success of the Travelonly newsletter was discovered during the soft-launch. CSI Media found that by limiting the number of offers to particular destinations or to a small number of types/genres of company advertising, it allowed the newsletter to stay focused and increase the Return on Investment (ROI) for each client.
Craig Stone CSI?s Marketing Director commented: “There is no point offering the Travelonly subscribers 20 offers to Tenerife or Florida. Our Travelonly newsletter simply needs to offer a variety of deals that suit a broader taste, however, there needs to be limited amounts of deals in each section and each deal needs to be as focused as possible. In essence, we are looking to get as many exciting and focused deals onto the newsletter as possible, we want some good long haul options, cruise deals; ski deals in fact anything that gives our subscribers something unique.
We have a process where we cherry pick the best offers, thus offering the subscribers quality, variety and value for money.”
Rachel Ikin, CSI Media?s Lead Marketeer added: “We can design your advert area to suit your branding and corporate styling, whilst still tailoring your advert to fit in with the overall Travelonly design concept.”
The Travelonly newsletter is produced by CSI Media?s in-house design team and is given a specific theme. The most recent Travelonly newsletter had a fresh, summer feel to it and can be seen at www.Travelonly.co.uk.
CSI Media tend to vary the styles of the newsletters to compliment the season and specific events.
When a fantastic offer comes along CSI Media have actually tailored the whole newsletter around an individual travel client to get the best out of that deal.
Travel companies that advertise their deals on the Travelonly newsletter are given an area of the newsletter which is then customised to suit the type of company that they are. The client then pays for inclusion via a simple cost per click model.
CSI Media are now looking to promote the Travelonly newsletter on a monthly basis, and are welcoming new clients who have something to offer. This will be on a first come first serve basis as CSI Media will be limiting the number of offers per any destination or per holiday type of e.g. ski, cruise etc.
For more information on the Travelonly newsletter and other Marketing streams provided by CSI Media please contact:
Marketing Operations Director Craig Stone
Email: [email protected]
Tel: 08701611226
Or alternatively contact
Business director Richard Nash
Email: [email protected]
Tel: 08701611226
CSI Media
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