Cynical green tourism marketing top subject for masterclass
Few earlybird seats still left and discounts for masters students
This autumn’s Sustainable Tourism Masterclass will have one main subject – GREENWASH – the disguises it comes under, how it reduces client’s trust and willingness to buy
AND how you can both be honest AND run an even more economically-sustainable business.
The 50 page report is out now SEE HERE and will inform all these discussions – The TotemTourism GREENWASH Report addresses the most poisonous issue of our times.
At the masterclass, Cat Gazzoli of Slow Food UK, Ed Gillespie of Futurra, Professor Stefan Gossling tourism climate change guru and Peter McAllister of the Ethical Trading Institute, among others will lead discussions on:
TOURISM GREENWASHING and DESTINATIONS – FOOD AND DRINK – CLIMATE CHANGE – THE ENVIRONMENT – WORKERS RIGHTS – HUMAN RIGHTS – FAIR TRADING- CORPORATE SOCIAL RESPONSIBILITY
And, above all – how YOU and the tourism industry can both be honest and transparent AND run an even more economically-sustainable tourism business or destination.
The event will be held on 20th September in central London
The masterclass format is short informative presentations by specialists followed by discussion – Chatham House rules (reporting of subjects but no reporting of names!)
So that all the important subjects packed into the day can be dealt with fully and satisfactorily and leave time for discussions and networking, the 12hour intensive masterclass will include lunch, supper, and pre and post event information.
The masterclass is kept to a maximum of 25 participants to provide in depth understanding and discussions of this complex and substantial opportunity. The package cost includes full information pack, networking luncheon and supper: £500 per attendee.
Currently a special earlybird price of £250 is STILL available which will include a copy of the Greenwash report. There are also a few tourism masters students seats available for £150 each (you need to email [email protected] to claim a masters seat)
Book NOW, get your place in this important discussion and the report and save £350 HERE
Sustainable Tourism Masterclasses have been held for the last six years and have attracted full houses of attendees and top speakers of global repute.
A full synthesis report is circulated to all attendees and all attendees are both invited to join the masterclass network and the closed online group.
Sustainable Tourism Report Suite 2012 current supporters are: ABTA – The Travel Association, Discover Ltd., Innovation Norway, Thomas Cook Ltd., Cape Town Tourism, Green Tourism Business Scheme, Considerate Hoteliers Association, Amstel Botel
SUSTAINABLE/REAL TOURISM INFORMATION & OFFERS HERE
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