Danes target UK for short breaks

Wednesday, 01 Oct, 2002 0

The Danish Tourist Board is launching an £8m scheme to promote short breaks from the UK.

International Marketing for Oresund will attempt to market the region of Seeland, which includes Copenhagen and southern Sweden.

Danish Tourist Board marketing development manager Karim Nielson said: “This is one of the biggest schemes the tourist board has ever been involved in and we aim to open up a new region to the UK market.”

Golf packages and themed short-breaks such as shopping and Christmas trips will also be part of the scheme.

UK operators like Bridge Travel are thought to be keen to work with the DTB and the packages will be launched over the next few months.

Meanwhile, Legoland Bilund will be launching an initiative to encourage business travellers to use the park for conferences, training and meetings.



 



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...