Danes target UK for short breaks
The Danish Tourist Board is launching an £8m scheme to promote short breaks from the UK.
International Marketing for Oresund will attempt to market the region of Seeland, which includes Copenhagen and southern Sweden.
Danish Tourist Board marketing development manager Karim Nielson said: “This is one of the biggest schemes the tourist board has ever been involved in and we aim to open up a new region to the UK market.”
Golf packages and themed short-breaks such as shopping and Christmas trips will also be part of the scheme.
UK operators like Bridge Travel are thought to be keen to work with the DTB and the packages will be launched over the next few months.
Meanwhile, Legoland Bilund will be launching an initiative to encourage business travellers to use the park for conferences, training and meetings.
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.































Airbnb eyes a loyalty program but details remain under wraps
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026