Dnata re-launches Yalago brand
Dubai-based dnata is unveiling a global leisure bedbank today called Yalago.
It first launched the Yalago name in the Middle East back in 2011 as a travel ‘metasearch’ engine comparing flights and hotel prices but was discontinued and re-registered.
Now it will specialise in leisure travel, and will service third party customers with accommodation.
Dnata said its leisure focus was a nod to the tour operation heritage of the various brands in its portfolio, namely Emirates Holidays, Travel 2, Gold Medal, Travel Republic, Travelbag.
Managing director Sebastien Doussin said: "This new venture also enables us to garner distribution where dnata doesn’t have businesses operating. This is a common sense and exciting next step to really make the most of the talent and expertise of our people, as well as our strong and deep relationships.
"We will be focusing on quality rather than quantity, and one of our commitments is to retain a low hotel to contractor ratio – with our contractors based in-market – in order to continue to manage our contracts and relationships effectively.
“We have also invested significantly in a health and safety programme, partnering with an independent provider to continuously audit all of our hotel suppliers.”
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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