Dubai launches mega fam for agents
DUBAI – Dubai has launched a massive global campaign to promote its tourism facilities internationally.
Initiated by Emirates airline and group in partnership with the Dubai Department of Tourism and Commerce Marketing (DTCM), Dubai hoteliers and destination management companies, the campaign is estimated to be costing around AED 50 million (US$13.6m) , including flights, accommodation, meals and tours.
Starting today, more than 2,000 frontline travel staff from around the world including travel agents, tour operators and MICE agents will be invited to visit Dubai throughout March, April and May for a three day familiarisation trip, under the banner of the ‘Keep discovering Dubai’ campaign.
“It is critical that we maintain a constant dialogue with international travel agents, tour operators and MICE agents, to ensure they are aware of the new attractions that may be of interest to their clients.
“This campaign is a major highlight of our joint efforts with the key players of the tourism industry in the emirate,” said Mohammed Khamis bin Hareb, DTCM executive director marketing and operations.
"With so many of Dubai’s key travel companies and operators dedicating their services to this initiative we are confident in its success.”
As part of their welcome package each guest of "Keep discovering Dubai" will receive a complimentary silver Vice Versa card.
Valid for one month, users will instantly receive up to 20 per cent of the amount spent back on their card as a cash reward, when booking leisure activities, shopping and dining at Vice Versa Partner Outlets across Dubai.
Ian Jarrett
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