Dusit International signs strategic partnership for hotel development in France
Dusit International, one of Thailand’s leading hotel and property development companies, has signed a strategic partnership agreement with SYDEL, a French real estate investment company, to establish Dusit France. The joint venture creation will bring Dusit’s unique brand of Thai-inspired exceptional hospitality to France for the first time.
Leveraging SYDEL’s local knowledge and operational expertise, the joint venture will focus on identifying opportunities for Dusit Hotels and Resorts, whose portfolio of nine brands spans the lodging spectrum – from affordable lifestyle hotels to full-service luxury retreats.
All the Dusit porfolio of brands potentially present in France
Brands being considered for the French market include Dusit Thani (Bespoke Luxury), Devarana – Dusit Retreats (Wellness Luxury), Dusit Collection (Character Luxury), Dusit Hotels (Upper Upscale), dusitD2 (Lifestyle Upscale), Dusit Princess (Upper Midscale), ASAI Hotels (Lifestyle Midscale), and Dusit Suites (Lifestyle Long Stay).
Together, Dusit and SYDEL will identify strategic locations, support asset owners with repositioning projects. They will introduce innovative hotel concepts focused on delivering memorable guest experiences, championing well-being, and creating long-term sustainable value.
The partnership was formalised at an exclusive signing ceremony held on 10 July 2025 in Paris. At the event, Mr Gilles Cretallaz, Chief Operating Officer of Dusit International, shared the vision for Dusit France. A French native, Cretallaz outlined the group’s growth ambitions in the region.
“We feel thrilled to partner with SYDEL to seek opportunities to expand Dusit’s footprint. We will bring our distinctive brand of Thai-inspired hospitality to France. It represents one of the world’s most iconic travel destinations,” described Cretallaz.
“This partnership marks an important milestone in our global expansion strategy. We are confident that our unique blend of cultural authenticity, innovation, and gracious service will resonate strongly with travelers and developers alike.”
Dusit’s portfolio currently spans 294 properties across 18 countries. It comprises 55 operating under Dusit Hotels and Resorts and 239 luxury villas under Elite Havens. In Europe, the company operates the upper-upscale Dusit Suites Athens in Greece. The property is located in the coastal district of Glyfada on the Athenian Riviera.
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