EasyJet appeals for passenger holiday snaps
EasyJet is inviting passengers who have flown with the airline since its launch in 1995 to send in their favourite holiday snaps.
The photos will be used to form a mosaic for a special livery for its 20-year anniversary.
The #TimeFlies social campaign is part of a £10m pan-European, multi-media advertising campaign under the line of ‘how 20 years has flown’.
The airline has released its first ever advert, which will run on social media.
The retro commercial was first aired in 1995 and offers £29.99 flights ‘costing the same as a pair of jeans.’
The airline points out that flights with easyJet continue to be priced around that mark today. Ԭ
The TV ad debuts in the UK during the opening Rugby World Cup game – England versus Fiji tonight.
Peter Duffy, easyJet group commercial director, said: "The campaign not only looks back over the past two decades but aims to inspire the next generation easyJet. Ԭ
"This campaign provides us with the opportunity to reach out to those who have shared our journey to date. We are particularly excited to have developed a campaign which enables those who have flown with us to be part of it and share their stories with us. User generated content forms a large part of the campaign." Ԭլ
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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