EasyJet holidays launching new trade support campaign
As high street travel agents across the country re-open their doors, easyJet holidays is launching new initiatives to support its trade partners.
It is supplying branded marketing collateral to over 1,000 high street stores to encourage customers to book with their trusted travel agent. Stores will be displaying the assets from Monday 19 April.
It is also launching a weekly draw for two agents to win one of eight holidays each week for four weeks.
Agents who make a booking with easyJet holidays between 19 April and 16 May will be automatically entered into the weekly draws, with the first draw taking place on 26 April.
The winning agents, who will be announced on the easyJet holidays – agents Facebook page, will then be given a £1,000 easyJet holidays credit to be used on any holiday across its European network.
There will also be customer events and virtual agent training, to re-familiarise agents with the easyJet holidays brand and provide upskilling for trade partners who are returning to work, either online or in store.
Brad Bennetts, Head of Distribution for easyJet holidays, said: "Ever since we launched to trade in August 2020 we’ve been blown away by the response so, as high street travel agents set to return to store, we want to show our support as they get back to business."
"We’re sending out newly designed branded assets to over 1,000 stores and we’re hosting training and customer brand events, open to all our trade partners, to help support them in booking the best holidays for their customers."
Customers booking through trade partners will also enjoy flexible booking options, such as the opportunity to change their booking up to 28 days before departure.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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