EasyJet launches immersive augmented reality filters
EasyJet has launched ‘Holidoorways’, a social-first campaign featuring five different Augmented Reality filters which aim to immerse people in the natural beauty and history of Santorini, Venice, Zante, Nice and The Algarve.
Created in partnership with VCCP and VCCP CX, the social campaign will run for two weeks across the UK and eight other key European markets, including France, Germany and Italy.
The AR filters offer an innovative way to transport users to five destination from the comfort of their own home.
The VCCP CX team specialise in creating dynamic design-led experiences that allow brands to reach their customers in fun and engaging ways.
The Holidoorways AR portal experience encourages interaction and escapism.
Following the airline’s ‘3 Minute Escapes’ campaign, ‘Holidoorways’ is utilising the Instagram platform, with the filters imagined as if the viewer is travelling through their door into the destination.
Thomas Haagensen, Group Markets & Marketing Director, easyJet, said: "We are thrilled to launch our new Holidoorways AR filters. We know our customers want to travel to more destinations as soon as possible. We wanted to bring some of our favourite holiday locations into people’s homes to enjoy a glimpse of the places they can’t wait to return to."
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025