Easyjet selects WebTrends to monitor online marketing
EasyJet has appointed WebTrends Inc to help handle its online web and marketing initiatives.
WebTrends OnDemand solutions, Marketing Lab 2 and Analytics 8, have been selected to measure the success of the airline’s internet marketing campaigns and website content.
“We are now in a much better position to track the performance of our marketing campaigns, in terms of understanding which web content delivers the smartest conversion to bookings, from a low-fares flight to a holiday deal on our new easyJet Holidays site,” said Andrew Berks, brand communications manager.
“Our partners will also feel the benefit, as we can more quickly and easily identify which are the most successful promotions within ancillary campaigns too,”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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