Eaton breeds sustainable hotel brands

HONG KONG – Eaton Hotels International is launching three new brands, Eaton Luxe, Eaton Smart and Eaton House, underpinned by the principles of sustainability.

Vice president – Eaton Hotels International John Dick said, “The new Eaton brands give asset owners flexible development options which maximise profitability and potential while limiting costs in different locations across the globe – in particular China, India and Thailand.”

The upscale Eaton Luxe, and the midscale Eaton Smart along with Eaton House serviced apartments will incorporate the latest sustainability practices.

Eaton said each hotel will be given “a sense of place with accents from the local surrounds so each property will present the spirit of its location in interesting and surprising ways”.

Director of Brands, Paul Walters said: “We’ve identified a core of self-sufficient travellers looking for modern levels of comfort at key price points with enthusiastic can-do service.”