End of the road for Rewards Pass
“While RewardPass has many positive features, including free membership, the program has not performed to expectations since it was introduced in December, 2004,” the company said in a statement.
“RewardPass has proved costly and has not delivered visible benefits to the company or the overwhelming majority of its customers.”
With these few words Flight Centre ditched its much heralded customer incentive and loyalty program effective last Friday. Redemption conditions will be amended to allow members to use their entitlements within the next 12 months.
Flight Centre reportedly spent $1 million to establish the RewardPass program, which covered all of Flight Centre’s products.
The Mole understands that as many as 1.5 Million cards were produced in anticipation of a consumer stampede to branches and a launch into New Zealand late in 2005.
Graham Muldoon
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Suspension of all regional trains in Catalonia following two new rail accidents in Spain