EnglandNet integrates Britain destination and hotel content
OmniTourism and EnglandNet data integration launch moves forward EnglandNet’s integration and global distribution of destination and hotels content from tourist boards across Britain.
EnglandNet is a national government funded infrastructure of online services, which will; facilitate the creation of trade and consumer communities, provide brochure publishing and marketing services for the regional tourist boards, and enable national distribution over Internet to end-consumers and travel agencies.
Seen as complimentary to their own services, Brian Witthoft of OmniTourism (UK), one of Europe’s leading providers of Destination Management Systems and tourism content distributors, commented, “Whilst a number of attempts have been made in the past to develop a national infrastructure this time we feel that many of the areas that need to be looked at are indeed being fully examined. This includes funding, interoperability with suppliers like OmniTourism, project management and of course commercial cooperation.
It is heartening for us to have clarity in the market, which allows us to support not only our existing tourism office clients with confidence but also our new and potential customers.” He added, “The toolsets we have in place such as the browser based Extranet for member organisations will complement the England Net goals”.
Dr. Paul Byerley, EnglandNet Project Director, said, “OmniTourism is an important supplier of destination management systems and we are working with them to ensure that their systems will generate a major boost in bookings of local product”.
OmniTourism with offices in the United Kingdom and USA already possess major distribution channels for the destination and hotel content and see this as a key factor in the future of Destination data. “One of OmniTourism’s main strands of development is the electronic distribution of product from all systems into those channels where it will create most business” noted Witthoft.
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