ETOA taps Mabrian for travel intelligence insights
Travel data provider Mabrian has partnered with ETOA (European Tourism Association).
The tourism trade association will leverage Mabrian’s travel intelligence to support member European Destination Management Organisations (DMOs) at all levels.
It will help them achieve more efficient and sustainable tourism management through travel data-driven insights.
As part of the partnership, Mabrian will contribute its research on emerging trends, changes and traveller behaviour.
Additionally, Mabrian will actively participate in ETOA-sponsored webinars.
Mabrian taps the power of big data, machine learning and artificial intelligence.
“We are delighted to join forces with ETOA and collaborate in advancing the European tourism industry,” said Anna Borduzha, VP of BD & Strategic partnerships at Mabrian.
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