Eurostar launches new ad campaign selling Paris to Brits
Eurostar is launching a new TV campaign showcasing the quirky and arty aspects of Paris to Brits.
Titled ‘Maybe’, the campaign includes two ads – one on Paris to be screened in the UK and one on London to be shown to the French and Belgian markets
From Saturday 19 October, Eurostar will ask its passengers to share stories and pictures from Paris and London via its social media channels.
30", 60" and 90" versions of the Paris ‘Maybe’ advert will run from Sunday 20 October for six weeks across national TV and online media in the UK.
Lionel Benbassat, Director of Marketing and Brand at Eurostar, said: "Paris and London are two of the most loved cities in the world, and through this campaign we want to remind people about the amazing experiences people can have when they travel to these vibrant cities."
Eurostar is planning a group travel promotion in November to entice more travellers.
Diane
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