Expedia launches new ad campaign
Expedia.com has come up with a new brand campaign that it says “highlights the reasons why booking with the online travel agency makes all the difference.”
“We’re choosing to strike a different tone in our advertising than the rest of the industry, one that recognizes that our travelers are confident people looking for a terrific partner to get them the trip that they want, and are not helpless people in need of a protector,” said Paul Leonard, vice president of brand marketing at Expedia.com.
Expedia.com is rolling out a series of nationally broadcast television ads in 2010.
According to Expedia, the first TV spot, “Girls’ Weekend,” introduces a visual metaphor of “building blocks” that represent the unique and personal way in which travelers interact with Expedia.com to plan and book their travel.
The company’s new tagline, “Where you book matters”, summarizes the strategy behind the new brand campaign launched over the holidays.
The campaign includes the new tagline, a redesigned brand logo, and an integrated advertising campaign initially featuring TV, print, outdoor, and online executions.
By David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airbnb eyes a loyalty program but details remain under wraps
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026