Expedia signs three-season sponsorship deal with UEFA
Expedia Group has become the official travel partner of the UEFA Champions League.
The three-season deal also includes the UEFA Super Cup, UEFA Youth League Finals and the newly-formed UEFA Futsal Champions League Finals until the end of the 2020-2021 season.
Over the next three years, Expedia and Hotels.com will run a series of advertising campaigns aimed at football fans around the world.
The Expedia Group brands will receive pitch-side placement and television advertising spots during match broadcasts, hospitality events and other exclusive rights as part of the agreement.
President and CEO Mark Okerstrom said: "There is no better sport than football to bring fans together around the world to follow their dreams of UEFA Champions League glory, and no better way to make that happen than through the power of travel."
Guy-Laurent Epstein, UEFA events SA marketing director, said: "We are delighted to welcome Expedia Group into the UEFA Champions League partner family.
"Working with a data driven partner like Expedia Group offers exciting opportunities for us to explore as we look to expand our digital offering.
"As one of the world’s leading travel experts, Expedia Group’s experience in this field will be of huge benefit to UEFA and its partners, as we seek to grow the UEFA Champions League around the world."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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