Experience Kissimmee appoints new CEO
Dana Troy Minich has been named as the new president and CEO of Experience Kissimmee, Osceola County’s destination marketing organisation.
Minich, 50, who held the top post at St. Petersburg and Clearwater Area Convention and Visitors Bureau for the past seven years, will take up the role on August 18.
"We are extremely excited to welcome D.T. to his new position with our organisation," said Experience Kissimmee Board of Directors chairman, Mark McHugh. "He brings the background, experience, and visionary leadership we know will propel our destination marketing efforts and the Experience Kissimmee staff to higher levels of success."
In accepting the CEO post, Minich said he was anxious to get started but will take time to get to know his new staff as well as the local industry leaders. "Osceola County is an exciting destination with such a rich history, a diversity of vacation experiences, and the world’s finest theme parks right next door," says Minich.
"As I look at our current marketing opportunities and new products expected to be introduced in the near future, I am thrilled at the fun challenge of sharing our good news with visitors from around the world."
Minich served as executive director of the Lee County CVB from 2000 until taking on the leadership role at the St. Petersburg/Clearwater CVB in 2007. He also serves on state and national tourism boards including Visit Florida, U.S. Travel Association, and the marketing committee for Brand USA.
The executive director position at Experience Kissimmee has been vacant since May 2013.
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