Faliraki pays to transform its image
The much-maligned Greek resort of Faliraki has employed two London-based PR agencies to transform its image – a move The Independent is calling “the greatest rebranding challenge of our times”.
As reported (extensively), the resort had a hard time last summer, with several Britons arrested for public exposure and the death of a 17-year-old British tourists who was stabbed in a bar brawl. But now bar crawls, once a signature of the resort, have been banned, and the bars that were considered “the most disruptive” have been closed down.
Peter Giakoumis, of Rhodes Tourism Promotion Board, told The Independent: “We began as a family resort and the reputation of the area has not been fair to the rest of the island. We are not going to stop young people coming to have a good time but we want to attract families and business people to the area.”
The two firms contracted are Doug Goodman Public Relations and The Saltmarsh Partnership. Other PR experts contacted by the newspaper predicted it would be a tough job to turn the resort’s image around; one said it would be a difficult task but admitted that other brands such as Skoda, Top Shop and Brylcreem had managed to “lose their negative perceptions”.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers reduced timetable to over 60 destinations
Hands In, UATP join forces for airline multi-card payments
AirlineRatings reveals world's safest airline rankings for 2026
Vietnam warns airlines of possible flight reductions amid jet fuel shortages
Fliggy opens AI-powered travel bookings and developer tools