Fiji Tourism targets new visitors
Tourism Fiji is targeting new source markets to ensure the industry will be able to survive if the financial crisis affecting the United States and Britain stops the flow of visitors from major markets.
Describing the move as spreading its wings, Tourism Fiji has set in place strategies to lessen its reliance on the traditional markets of Australia, NZ and the US.
TF chairman Patrick Wong said it was necessary to safeguard the still-recovering industry from the shocks of the financial crisis.
He said they were preparing for when people who would normally holiday in Fiji would not come.
Mr Wong said several years ago, they started to look to Europe and even the old Soviet bloc as they became aware of the wealth and desire to travel to escape the winter months in those countries.
Mr Wong said people from the northern hemisphere travelled to Fiji during the low season of December, January, February and March.
He said they had recently had some success in Russia. Japan and South Korea he said had been sending visitors for some time but their numbers were dropping so they went into China and arrivals from exceeded those from Korea.
A Report by The Mole
John Alwyn-Jones
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers reduced timetable to over 60 destinations
Hands In, UATP join forces for airline multi-card payments
AirlineRatings reveals world's safest airline rankings for 2026
Vietnam warns airlines of possible flight reductions amid jet fuel shortages
Fliggy opens AI-powered travel bookings and developer tools