First Choice banks on reality TV
First Choice is hoping its continued sponsorship of reality TV show “I’m a Celebrity, Get me out of here”, will lead to a surge of new-year bookings. The operator claimed its association with the last series, which attracted an average audience of around 11 million people, was a huge success. The series aired during the peak January booking period and viewers were gripped by the antics of Jordan, Kerry McFadden and John Lydon. The next series of shows will start later this month and finish on December 5, but the operator is still hopeful of a surge in bookings after Christmas. “The show will put us in the mind of the consumer prior to January and that will give us the edge,” said First Choice marketing director Sam Turnbull. Stars for the next series are still being finalised, with former footballer Paul Gascoigne reported to have been offered in excess of £100,000 to appear.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025