Flight Centre launches new brand proposition
High street travel retailer, Flight Centre launched a new brand proposition and marketing campaign on July 9, 2007.
The Flight Centre brand, with its famous captain and nationwide network of red and white shops, is set to unveil a new logo, slogan and price promise.
The new marketing campaign is part of the company’s strategy of improving overall customer experience and drawing on the strengths of its sales consultants. This is reflected in the new advertising slogan “We go out of our way for you.” The Price Beat Guarantee will also change and will become a “Low Price Promise – If you find a cheaper airfare available in the same booking class, we’ll beat it.”
Flight Centre’s head of marketing in the UK, Brent Novak said the new value proposition would encompass everything from the look and feel of the shops and marketing campaigns to the consultants’ customer service and how they use the Low Price Promise to deliver an unbeatable experience to customers.
“Unbeatable is not just about price, it’s about overall choice, value of our holidays and the consultants passion and experience that they bring to the customer,” Mr Novak said.
This year Flight Centre Limited, celebrates 25 years in the business with more than 1500 stores in Australia, New Zealand, South Africa, North America and the UK.
Flight Centre has operated in the UK for just over ten years and will be opening its 100th high street in the next two months.
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