Florida hopes to woo back tourists with new campaign
Visit Florida is to launch a post-hurricane marketing campaign to invite visitors back to the Sunshine State following its recent battering by Irma.
The campaign will focus on unaffected areas while providing real-time information and updates on areas that suffered a direct hit.
Visit Florida CEO Ken Lawson said the ‘vast majority’ of the state’s Destination Marketing Organisations had reported that their areas were ‘open for business’.
"The areas of our state that were more impacted are rebuilding and planning to reopen as soon as possible," he said.
The new campaign will be digitally focused with a series of true-view videos from destinations across the state showing real-time images of the state.
Real-time travel safety updates are on Florida Now and local DMOs are also updating their websites to serve as a post-hurricane information resource.
"The Florida tourism industry has recovered from many storms over the years, and I have no doubt that our communities and our state will quickly rebound from Hurricane Irma as well," added Lawson.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026